Meet Ambika, Devane Founder
How one woman came to America, ruined her hair, returned to India and found her way back to her roots—all to create the DEVANE system of hair wellness.
Hi, my name’s Ambika.
As a modern woman, I’ve navigated many worlds—just like so many others. Like most, I experimented with my hair—perming, coloring, hot-curling, flat-ironing, and blow-drying. But over time, these choices, coupled with the relentless stress of modern life, led to painful damage and hair loss.
Unlike many, I had the privilege of turning to my Indian roots, where Ayurveda has always been a guiding force. As a certified Ayurveda instructor and lifelong enthusiast, I embraced its healing wisdom to restore my hair naturally. It took four years of dedication, but through this journey, I realized my experience could help others facing similar struggles. That realization became my motivation—to create solutions that empower and heal women on their own hair wellness journeys.
Ambika on the Making of DEVANE
Ancient Wisdom, Modern Wellness
My personal journey has been the driving force behind creating our brand.
In traditional India, the Ayurvedic way of life is deeply woven into daily existence, influencing every aspect of how we live and care for ourselves.
For the scalp to grow bountiful hair, it must be nourished from within—just as our ancestors in India have done for generations through intentional beauty rituals. However, in today’s fast-paced, industrialized world, these traditional methods, while invaluable, are not always practical. Our solution bridges the gap—blending the wisdom of Ayurveda with modern science to deliver timeless hair care rituals while preserving their potency, perfectly tailored for the 21st-century consumer.
My promise to You!
Extracting and refining the highest-quality botanical ingredients demands both expertise and dedication. This process is meticulous, requiring time and labor—but cutting corners would compromise our integrity, something we refuse to do. That’s why our research and development journey has taken us back to the source—India—where Ayurveda has thrived for centuries.
Through a dozen iterations, we have revisited the roots, leaves, and flowers we know so well and formulated them into high-performance, premium products designed to meet your needs today. I sincerely wish to bring wellness into your life through the power of Ayurveda that works for you - that is my promise to you, as a woman, as a founder!
Founder, Devane Beauty